8 Steps In Developing Effective Marketing Communication Pdf

Communication is more likely to be effective where the source is believed to have expertise high status or likeability.

8 steps in developing effective marketing communication pdf.

1 identifying the target audience. The social context group or reference group will mediate the communication and influence whether or not the communication is accepted. Website development and. Deciding the media mix.

Eight steps to developing a simple marketing plan 3 step 1. It is a broad discipline and as such has numerous definitions see table 3 1. Marketing communication 78 3 2 defining marketing marketing definitions have adjusted over time as a result of different influences that have affected the discipline through its history baker 2000 1. State your marketing objectives perhaps you would like to increase awareness of the prod uct or service you provide increase sales and revenues by a certain percentage and or increase the number of custom ers who purchase your product or service.

Businesses that do not develop a high caliber plan end up firing at a high caliber target with a low caliber bullet. There are two types of channels. Marketing goals will help you to define what you want to achieve through your marketing activities. And finally managing integrated marketing communication.

Identifying the target audience. For example certain consumer durables which are used even by the low income groups in the advanced countries may be used only by. Identifying the target audience. Developing effective marketing communications 2.

Generally the following steps are followed in developing an effective communication system. Integrated marketing communication 3. The communicator starts with a clear target audience in mind. There are more options and channels than ever before.

You will also need to allocate a budget to your marketing activities. This is the fourth and most important step of effective marketing communication strategy where marketers needs to select from five communication tactics i e. Objectives category need brand awareness brand attitude purchase intention 6. Designing the communication 7.

Organization should have a best laid down communication network that will make it efficient in both internal communication and external communication. 8 steps in developing effective marketing communication imc. Identify the target audience 4. Marketing definitions definition source.

We need to follow eight clear steps in developing effective communication. Your marketing budget will need to include elements such as. Identify the target audience. Attracting converting closing and delighting customers is no simple task.

Advertising public relation direct marketing sales promotion and personal selling to deliver its message. An effective marketing strategy is a direct result of quality planning. Select communications channels. Specific measurable attainable relevant and time based.